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MAJOR BUSINESS

Media Sales

KOBACO pursues the best scientific
and effective advertisement sales

KOBACO sells the advertising airtime for 27 broadcasters; 4 TV channels, 16 radio channels, and 7 DMB (digital media broadcasting) channels.

Efficient one-stop service : from placement to outcome analysis

KOBACO provides one-stop service that covers the complex and cumbersome process that advertisers and advertising agencies have to go through to operate an advertising campaign: visiting several broadcasting companies to place advertisements, collecting various data and analyzing the effects of the placed advertisements.

By offering flexible pricing, diverse discounts and outcome guarantee programs, KOBACO provides more choices for customers. To help the formation of efficient media strategy and the precise evaluation of the advertising effectiveness, KOBACO also provides scientific and systematic data such as ratings, consumer lifestyles and advertising expenditure by industry.

Marketing Infrastructure

KOBACO has performed various kinds of research projects, which are arguably the essential assets for broadcast advertising sales, so as to develop diverse marketing solutions that can be applied to areas from the production to the placement of an advertisement. KAI, MCR, and PEI are representative cases of such research.

IT Infrastructure : the beginning and the end of broadcast advertising business

KOBAnet is a world-class e-Biz system that KOBACO built in 2003. It drastically improved business efficiency by allowing the whole process of a business transaction in broadcast advertising, which was previously done by hand or offline, to be handled online.

KODEX is a transmission system for broadcast advertising materials. This system changes advertising materials into digital signals in the right format for a given broadcasting company and sends them online, which is a drastic upgrade from the previous way of sending tapes of advertising materials to broadcasters. Currently, 132 broadcasting companies as well as advertising agencies and advertisers are using KODEX to register, search and download advertising materials from anywhere in real time.

The watermarking system is a patented cutting-edge monitoring system for KODEX. It indicates the insertion and detection of invisible digital codes to all commercials delivered through KODEX, which allows advertisers to monitor in real time when and where their commercials are aired. This enables an accurate and instantaneous evaluation of advertising effectiveness, and facilitates the production of all kinds of statistics and data. (The watermarking system is to be applied to KODEX at an early date.)

Marketing Infrastructure

KOBACO has performed various kinds of research projects, which are arguably the essential assets for broadcast advertising sales, so as to develop diverse marketing solutions that can be applied to areas from the production to the placement of an advertisement. KAI, MCR, and PEI are representative cases of such research.