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MAJOR BUSINESS

Supprot for SME's Broadcast Advertising Revitalization

Support for Small and Medium Sized Enterprise's
Broadcast Advertising

Support for SME’s Broadcast Advertising Revitalization (50% cost support for advertising material production)

A support project for SME’s broadcast advertising revitalization has been implemented since 2015 to partially fund the production cost of excellent SMEs unable to place broadcast advertising due to cost burden despite their wish. Consequently, SMEs can now create and place advertisements at a reduced cost. It is hoped that broadcast advertising can contribute substantially to enhancing SME’s marketing capabilities and sales growth.

2018: applications will be received in February (Tentatively in June in the event of an additional recruitment)

Synopsis of the Support Project for SME’s Broadcast Advertising Revitalization (production cost)

  • Project Objective and Details :
    • To support the advertising production cost for SMEs unable to utilize broadcast advertising due to the high production cost despite owning first-rate technology, and thereby boost SMEs’ growth and set off a virtuous growth cycle between the broadcast advertising market and SMEs
  • Station Break Ad (SB):
    • Funding production of TV broadcast advertising materials
    • Funding production of radio broadcast advertising materials (select one)
  • Station Break Ad (SB):
    • advertisements between programsadvertisements between programsadvertisements between programsadvertisements between programsadvertisements between programsadvertisements between programsadvertisements between programsadvertisements between programs
  • Eligibility: SMEs meeting both of the following conditions:
    • 1) SMEs that obtained at least one of the following certificates (valid as of the application deadline)
    • Venture, Inno-Biz, Main Biz, Green Certified SME, Excellent Green-Biz, Global IP (Intellectual Property) Star Enterprise, Intellectual Property Management Certified Enterprise, Social Enterprise and K-Brain Power
    • 2) SMEs without any record of advertisement placement with terrestrial (nationwide) TV and general service broadcasters within the past year from the application deadline

Procedures for Support Project for SME’s Broadcast Advertising Revitalization (production cost)

Notification of Project
Implementation
(KOBACO)
Jan., (May)
Announcement on website, etc.
Application for Funding
(Relevant Company)
Feb., (Jun)
Eligibility: SMEs with certifications, such as INNOBIZ and no record of advertisement placement with terrestrial (nationwide) TV or general service broadcasters within the past year from application deadline
Beneficiary Selection
(Support Council)
Feb., (Jun)
Deliberation
Signing the Project
implementation Agreement
(Beneficiary Company, KOBACO)
Feb., (Jun)
Conclusion of the agreement within 5 days from selection notification
Project Implementation
(Beneficiary Company)
Feb., (Jun)
Conclusion of the agreement within 5 days from selection notification
Project Implementation
(Beneficiary Company)
Within 5 months from agreement
  • Broadcast advertising production
    (within 4 months from agreement)
  • Broadcast advertising subscription
    (within 1 month from production)
Application for Funding
(Beneficiary Company → KOBACO)
Within 5 months from agreement
  • Finished broadcast advertisement product
  • Production cost details of broadcast advertisement
  • Broadcast advertising review certificate for the broadcast advertisement produced
  • Submit application form for funding in conjunction with broadcast advertising subscription form, etc.
Verification and Funding Decision
(Support Council)
1 month after funding application
  • Verify the funding amount applied for and the finished broadcast advertisement product
  • Final approval by Support Council followed by payment
Impact Assessment & Survey
Subsequent year February
  • Survey revenue, scope of broadcast advertising implementation, job creation and level of satisfaction, etc.
  • Evaluate project performance for the relevant year and derive improvement measures
  • Funding Conditions for Broadcast Advertising Production
    • Companies selected as beneficiaries through screening among applicants
    • After selection, the company concludes a project implementation agreement with KOBACO

[Main Details of the Agreement]

  • Completion of broadcast advertising material production within 4 months since agreement execution; and subscription and payment application within 1 month since production completion
  • Broadcast advertising subscription: minimum 50% or higher of funding application amount
  • Production cost verification: After verifying the broadcast advertisement and production cost details, payment is made
  • Submission of the registration content certificate of reviewed material for broadcast advertisement
  • Application Period
    • Feb. 5 to 18:00, Feb. 14 (tentative)
  • Application Method: online application

    Please refer to the attached project implementation guideline for details and conditions for funding and other related matters

    • Attachment 1: Project Implementation Guideline for SME Broadcast Advertising Revitalization (Production Cost) (2018) DOWNLOAD
    • Attachment 2: Consulting Guide for the Support Project for SME Broadcast Advertising Revitalization (Production Cost) (2017) DOWNLOAD

    Inquiry Call: +82-2-731-7319~7322, SME Policy Team, KOBACO

    Selection result will be notified individually. (Feb.28)

    Agreement execution (Mar. 6)

    Advanced briefing session(14:00-16:00, Feb.5(Mon), 17F Conference Room, KOBACO)